Luxury watch specialists · Hatton Garden

Sell Your Watch in London

A private, specialist assessment for Rolex, Omega, Cartier and other fine watches. Visit us in Hatton Garden or share clear photos first for an initial estimate.

Free valuationNo obligation to sellMon–Fri 10:00–17:30 · Sat 11:00–17:30
Luxury watch being assessed by London Gold Centre in Hatton Garden

Free valuation

A clear offer with no obligation to accept.

In-person assessment

Your watch is examined with you present.

Hatton Garden specialists

Trading in the area’s gold quarter since 2001.

Clear payment options

Explained after assessment and acceptance.
Luxury watches arranged for a premium London watch selling page
Private valuation at 5 Hatton Garden
What we buy

Major houses, classic references and current models

We buy luxury watches across the leading makers. Every reference is considered, with or without its original box and papers.

RolexOmegaCartierPatek PhilippeAudemars PiguetIWCPaneraiJaeger-LeCoultreBreitlingTAG Heuer

Plus other fine Swiss and luxury brands.

Among Rolex models we regularly buy the Daytona, Submariner, GMT-Master, Datejust, Explorer, Oyster Perpetual, Yacht-Master and Sky-Dweller — though every reference is welcome, from current models to older classics.

A full set — box and papers — usually increases what we pay, though how much depends on the watch. We happily buy watches without them too.

How selling works

A straightforward three-step process

2

Specialist assessment

We consider the brand, reference, condition, service history, box and papers, and current demand.

3

Accept or decline

Receive a free, no-obligation offer. You remain in control of whether to proceed.

How valuation works

How watch valuation works

Five things determine what your watch is worth: the brand, the model and reference, its condition, whether the box and papers are present, and its service history. Our specialist examines your watch in front of you and makes a free, no-obligation offer — you decide whether to accept.

Brand and model demand matter too — a Rolex, Audemars Piguet or Patek Philippe can perform very differently at resale depending on the exact model and the market at the time, which is why a specialist eye makes a difference.

The fastest way to start is to WhatsApp clear photos of the watch (front, back and any paperwork) for an estimate before you travel.

Every valuation is free and there is no obligation to sell.

Where can I sell my watch in London?

Most people selling a luxury watch in London weigh up two routes: a jewellery store they can visit in person, or an online buyer.

Selling to a jewellery store

Selling face-to-face means you can discuss the watch and valuation in person, with same-day payment available once you accept our offer. The trade-off is that offers can vary widely from shop to shop, and a general jeweller may not fully understand demand for premium watches.

Selling to an online buyer

Selling online widens your options and makes it easier to compare buyers, which can sometimes produce stronger offers. It is usually a slower process, though — it relies on accurate photos and details, and on choosing a specialist you trust.

At London Gold Centre we aim to give you the best of both. As Hatton Garden watch specialists we can inspect your watch in front of you and, once you accept our offer, cash can be paid the same day — or you can start remotely by WhatsApping photos, with an insured postal option if you would rather not travel.

Watch selling FAQs

Do I need the box and papers?

A full set — box and papers — usually increases what we pay, though how much depends on the watch. We happily buy watches without them too.

How long does a valuation take?

We value watches in person at the shop — free, with no obligation. Or WhatsApp us photos and we will come back to you with an estimate.

Do you buy watches that are not working?

We only buy working watches. If yours has stopped, it may still be worth a service before selling — we are happy to take a look and advise.

Do you buy brands other than Rolex?

Yes — alongside Rolex we buy Audemars Piguet, Cartier, IWC, Omega, Panerai, Jaeger-LeCoultre, Patek Philippe, Breitling, TAG Heuer and other fine Swiss and luxury brands.

Should I sell my watch to a jewellery store or an online buyer?

It depends on whether you value speed and face-to-face service or the chance to compare more buyers. Many sellers do both — get an in-person valuation, then compare it. Every valuation here is free and there is no obligation to sell.

How quickly will I be paid?

Once you accept our offer, cash can be paid the same day in store. Bank transfers are usually sent the same day and depend on your bank, often arriving within 24–48 hours.

Does condition affect what my watch is worth?

Yes. Cosmetic condition, mechanical performance, originality and service history all influence what a luxury watch is worth — watches in stronger condition tend to attract stronger offers.

Do I need ID to sell a watch?

Yes — please bring photo ID (a passport or driving licence), as required by UK anti-money-laundering law.

More from London Gold Centre

Selling your watch here means dealing with specialists who understand both classic and current demand across Rolex and the wider luxury houses — so you can weigh your options with confidence.

Our team has been trading in Hatton Garden’s gold quarter since 2001. We also buy gold in every form — jewellery, coins and bars. Questions first? Contact us. Prefer not to travel? Our insured postal service is available for watches too.

Ready when you are

Start with a free, no-obligation valuation

Visit London Gold Centre at 5 Hatton Garden, send photos on WhatsApp, or call first with your questions.