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Walk in with your watch or WhatsApp clear photos of the front, back and paperwork.
A private, specialist assessment for Rolex, Omega, Cartier and other fine watches. Visit us in Hatton Garden or share clear photos first for an initial estimate.

We buy luxury watches across the leading makers. Every reference is considered, with or without its original box and papers.
Plus other fine Swiss and luxury brands.
Among Rolex models we regularly buy the Daytona, Submariner, GMT-Master, Datejust, Explorer, Oyster Perpetual, Yacht-Master and Sky-Dweller — though every reference is welcome, from current models to older classics.
A full set — box and papers — usually increases what we pay, though how much depends on the watch. We happily buy watches without them too.
Walk in with your watch or WhatsApp clear photos of the front, back and paperwork.
We consider the brand, reference, condition, service history, box and papers, and current demand.
Receive a free, no-obligation offer. You remain in control of whether to proceed.
Five things determine what your watch is worth: the brand, the model and reference, its condition, whether the box and papers are present, and its service history. Our specialist examines your watch in front of you and makes a free, no-obligation offer — you decide whether to accept.
Brand and model demand matter too — a Rolex, Audemars Piguet or Patek Philippe can perform very differently at resale depending on the exact model and the market at the time, which is why a specialist eye makes a difference.
The fastest way to start is to WhatsApp clear photos of the watch (front, back and any paperwork) for an estimate before you travel.
Every valuation is free and there is no obligation to sell.
Most people selling a luxury watch in London weigh up two routes: a jewellery store they can visit in person, or an online buyer.
Selling face-to-face means you can discuss the watch and valuation in person, with same-day payment available once you accept our offer. The trade-off is that offers can vary widely from shop to shop, and a general jeweller may not fully understand demand for premium watches.
Selling online widens your options and makes it easier to compare buyers, which can sometimes produce stronger offers. It is usually a slower process, though — it relies on accurate photos and details, and on choosing a specialist you trust.
At London Gold Centre we aim to give you the best of both. As Hatton Garden watch specialists we can inspect your watch in front of you and, once you accept our offer, cash can be paid the same day — or you can start remotely by WhatsApping photos, with an insured postal option if you would rather not travel.
A full set — box and papers — usually increases what we pay, though how much depends on the watch. We happily buy watches without them too.
We value watches in person at the shop — free, with no obligation. Or WhatsApp us photos and we will come back to you with an estimate.
We only buy working watches. If yours has stopped, it may still be worth a service before selling — we are happy to take a look and advise.
Yes — alongside Rolex we buy Audemars Piguet, Cartier, IWC, Omega, Panerai, Jaeger-LeCoultre, Patek Philippe, Breitling, TAG Heuer and other fine Swiss and luxury brands.
It depends on whether you value speed and face-to-face service or the chance to compare more buyers. Many sellers do both — get an in-person valuation, then compare it. Every valuation here is free and there is no obligation to sell.
Once you accept our offer, cash can be paid the same day in store. Bank transfers are usually sent the same day and depend on your bank, often arriving within 24–48 hours.
Yes. Cosmetic condition, mechanical performance, originality and service history all influence what a luxury watch is worth — watches in stronger condition tend to attract stronger offers.
Yes — please bring photo ID (a passport or driving licence), as required by UK anti-money-laundering law.
Selling your watch here means dealing with specialists who understand both classic and current demand across Rolex and the wider luxury houses — so you can weigh your options with confidence.
Our team has been trading in Hatton Garden’s gold quarter since 2001. We also buy gold in every form — jewellery, coins and bars. Questions first? Contact us. Prefer not to travel? Our insured postal service is available for watches too.
Visit London Gold Centre at 5 Hatton Garden, send photos on WhatsApp, or call first with your questions.